Bees, honey and nature
Flowering habitat for wild pollinators and support for local beekeepers, measured by what lives there rather than by the number of hives.
Why it matters
- About 1 in 10 of Europe's wild bee species is threatened with extinction: 172 of 1,928 species, more than double the count in 2014. IUCN European Red List, 2025
- Around 4 out of 5 crop and wild flowering plant species in the EU depend on animal pollination, and 1 in 3 bee, butterfly and hoverfly species is in decline. EU law requires countries to reverse the decline of pollinators by 2030. European Commission
- Wild honey bee colonies are now classed as Endangered in the EU. IUCN assessment, 2025, reported by COLOSS
- A Montreal study found fewer wild bee species where managed honey bees were more abundant. MacInnis et al., PeerJ, 2023
Programmes
Each one is scoped with you: place, budget, timing and what we measure. A first pilot runs in one place for a few months.
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Pollinator habitats
WorldwidePlant and look after native flowering spaces with residents, local groups or your own staff.
- We count
- Square metres planted and maintained, native species planted
- We look for
- Wild-pollinator counts repeated each season with a standard method, plant survival
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Beekeeping with local beekeepers
WorldwideSupport local beekeepers with training and equipment. The honey is their product and their income.
- We count
- People trained, equipment provided
- We look for
- Colonies that survive the winter, habitat added nearby
How we report it
Every report keeps what we counted apart from what changed, says how each number was measured, and lists what the data can't show. Where it helps your own reporting, we map the data to:
- B4SI: inputs, outputs and impacts of community investment
- GRI 413-1: local community engagement and impact assessment
- ESRS S3: affected communities, if your group reports under the EU sustainability rules
- UN SDG target 15.5: halt the loss of biodiversity and protect threatened species
Rules we follow here
On top of our general rules: no gambling promotion, recognition only where the law allows it, independent partners and open books.
We cap the number of hives in an area and spend most of the budget on habitat, because too many managed hives can crowd out wild bees.
The honey belongs to the beekeepers. It is not used as a branded gift.
Pollinator counts follow a standard, repeatable method, so seasons can be compared.
Start a pilot
Planting days and pollinator counts with your staff. Tell us the countries you operate in, your timing and a rough budget, and we will reply with a pilot outline.